大中华区计划
非常1+1 - 巡游+落地
Special1+1 -- parade+landing
巡游有利于在短期内迅速提升品牌的知名度将产生强大势能落地经营在本区域内通过长期积蓄能量两者相结合，实现品牌的持续经营
1、目标上：巡游使落地经营具有了明确的市场方向，落地经营帮助巡游增加了市场范围； Target: parade point the right market direction for landing operation. Landing operation helps the parade to enlarge the market range.
2、战略上：落地经营能最大化地配合巡游塑造品牌形象，巡游能最大化地帮助落地经营的实现品牌延伸； Strategy: Landing operation helps a lot to build brand imagine. Parade promote the brand development of landing operation.
3、形式上：巡游与落地经营形成的互动能将品牌以系列、整体的风貌以传播最大化的方式展现在游客面前，从而变游客的潜在购买为实际购买，变偶然消费为长期消费；
Style: tour and landing operations can form a series of interactive，and make more visitors aware the World Carnival brand, in order to turn potential buyers to become actual buyers, accidental consumption to long-term consumption;
4、产品更新上：落地经营可以有效地促进娱乐设备的及时有效更新。
Product updates: the landing operation is promoting entertainment devices timely and effective updates.
“巡游+ 落地”双效叠加，共创1加1大于2的品牌整合效应
"Parade + landing" double-effect and brand integration effect can create one plus one is greater than 2
巡游有利于更好地了解市场，发掘游客的潜在需求，积累成熟的经营经验，落地经营可以有助于目标市场的品牌延伸和产业延伸，从而不断完善品牌的运营模式，形成区域经济、相关产业的带动效应，最终产生1+1＞2的效果。
Parade is conducive to a better understanding of markets, to explore the potential demand of tourists, and to accumulated a mature business experience, landing operations can contribute to the target market of the brand extension and industrial extension, so as to continuously improve the brand's business model, the formation of regional economic, related industries driven effect, ultimately resulting 1+1>2 results.