嘉年华品牌故事
嘉年华是从英文“carnival”音译而来，本意为狂欢节，是西方很多国家的重要节日，环球嘉年华正是秉承这一狂欢的精神，给人们带来了无尽的快乐。嘉年华最早起源于古埃及，后来演化成古罗马农神节的庆祝活动，近代风靡欧美各国。传统的狂欢节虽源于一脉，但各个国家不同的风土人情，赋予了不同的特色，如德国慕尼黑狂欢节、英国诺丁山狂欢节、巴西狂欢节、威尼斯嘉年华等，均成为当地各具文化特色的传统活动。也是历届奥运会文化活动的重要组成部分，环球嘉年华所到之处不仅为主办城市增添欢乐，也为主办城市带来丰厚的经济效益和社会效益。
Carnival originated in Egypt, then as farming Festival celebrations in ancient Rome, as the start of lent Carnival banquets with Christians. The traditional Mardi Gras although common, but their way of life of the individual countries, given the different features, such as the Carnival of Munich, Germany, the United Kingdom Noting Hill Carnival, Brazil Mardi Gras, Venice Carnival as as with traditional activities. Also is an important part of cultural activity in the Olympic Games. The World Carnival and not merely the host city of the arrival of the fun, as well as the host city welcoming take economic and social benefits.